About

I’m a linguist at the University of Helsinki, currently doing my postgrad research on marketing and linguistics. I analyze corpora (large datasets of language) of marketing texts using linguistic tools and methods to discover patterns in the lexico-grammatical structure of more successful marketing campaigns. I teach courses on linguistics, grammar and writing at the University of Jyväskylä.

The posts that are categorized “Articles” are all written in jest. The rest of the site is more or less serious. The most common subjects of my serious posts are language and linguistics, in addition to the book reviews. Want to know more? Drop me a line: joseph.mcveigh (at) gmail.com. Or find me on Twitter @EvilJoeMcVeigh.

The font in the header image of the blog is called SF Comics Script and it’s by ShyFonts. Grab it here.

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