As the authors state in their foreword (pp. xii-xiii):
This book represents an attempt to defang the slang and crack the code. In writing this, we tried to think back to when we were new to Washington and wishing, like wandering tourists lost in a foreign city, that we had a handy all-in-one-place phrasebook.
I would say they have largely accomplished this. Dog Whistles, Walk-backs & Washington Handshakes is an up-to-date glossary of American political terms. I think that people interested in language and politics would find this book enjoying for a few reasons. First, the book is well referenced (always a plus). The authors are not trying to discover the first known use of some political code word, but rather to show that politicians from all sides use this type of language and that you are likely to come across it in tomorrow’s newspaper or news broadcast. So their references mostly come from very recent sources, which is refreshing. The foreword and introduction make nuanced points about language and slang, and the authors back up these points with references to reputable sources.
Dog Whistles has appeal for people who follow American politics, since although they are likely to already know some of the terms in here, they will probably find some they don’t know or haven’t thought about. That’s because the book isn’t just made up of eye-catching terms such as Overton window and San Fransisco values. Readers will appreciate the care that the authors have taken to explain each term. For example, here is the entry for the seemingly innocent term bold (p. 40):
Bold: A politician’s most common description of their own or their party’s proposals. It manages to be a punchy, optimistic-sounding break with conventional thinking and deliberately vague all at once.
But the book is not just for language and politics heads. In the introduction (p. ix), the authors recognize the problem that people who do not closely follow politics might have when reading about or listening to their representatives:
For most of the population – let’s call them “regular, normal people” – time spent listening to legislation, operatives, and journalists thrash over public policy on cable or a website can often result in something close to a fugue state, induced by the repeated use of words and phrases that have little if any connection to life as it is lived on planet Earth.
Later (p. 129), the authors explain the importance of their glossary by saying that:
Knowing the meanings of such specialized political terms can help cut through spin meant to obscure what’s really going on in a campaign. When politicians use the cliché, “The only poll that counts is the one on Election Day,” they really mean, “I wouldn’t win if the election were held today.”
I am all for educating people about the intricacies of language, especially when that means explaining the ways that politicians use words and phrases to trick people.
I am, however, not sure that all of the terms deserve being placed in this book. I feel like a glossary should include words that are at least nominally used by a group of people. But in their attempt to be current, the authors have included phrases such as hardship porn. This is a phrase coined by Frank Bruni of the New York Times and it only returns two hits on Google News – the July 2015 article in which Bruni coined it and an October 2015 book review in the Missoula Independent. However influential Frank Bruni is, this term has not caught on yet.
This is really nitpicking though (something us academics excel at, thankyouverymuch). I really found this book enjoyable. If you like politics, language, or both, you will probably enjoy it too. You can check out the interactive website here: http://dogwhistlebook.com/ and even suggest you own term.
McCutcheon, Chuck and David Mark. 2014. Dog Whistles, Walk-backs & Washington Handshakes: Decoding the Jargon, Slang, and Bluster of American Political Speech. ForeEdge: New Hampshire.